What do I need to know about booking a stand at ACE 2009?
The procedure of booking a stand can be quite daunting. Here is a hint of what to consider when booking your stand: be sure the exhibition targets your buyers and ask the organiser for an exhibitor list to see who else is participating.
How do I know what stand to book?
Big or small your stand must convey a message and reflect your companies objectives and image. Don't let square metres and cost guide your space requirements. Think about what you want to put on your stand and how much space you will need to display your products in comfort. Have working machinery do the work for you and provide you the opportunity for engagement with the visitor.
Discuss your requirements with the organiser to get their feedback on what stand would best suit your needs, complete the exhibition contract and forward to the organiser with the required deposit.
How do I promote myself for an Exhibition?
ETF will provide you with FREE promotional materials such as the promotional DL sized registration brochure. This brochure is a great devise to send to your database of buyers and doubles as a free pass.
ETF will also do your mailing for you. The Key Buyer Program is designed so the hassle is taken away. Provide ETF with your list of key buyers and we will personally invite them to attend on your behalf. ETF will also pre-register them to attend saving your clients $20 off the registration fee. All data will remain confidential and will be used only for the purposes of this promotion.
Take advantage of our PR campaign. If you have something new on your stand then let ETF know so we can help you promote your participation.
4 weeks out from ACE 2009
The focus is on interstate (non Victorian) customers. Fax or email a reminder update to all your interstate (and New Zealand) customers and prospects. Keep it short, but include what's happening on your stand, new products, overseas experts on hand, prizes etc.
Tell your clients to pre-register via our website www.aceexpo.com.au and save $20.
3 weeks out from ACE 2009
Make appointments with your most important interstate customers and hottest prospects to meet at your stand. Get your sales team to each call their top ten prospects and make an appointment for them to come to your stand. Confirm the appointment by email. Include your on-site mobile number (and make sure you have theirs)
2 weeks out from ACE 2009
The focus is now on Victorian based customers and prospects. Fax or email a reminder update including what's happening on your stand, new products, overseas experts on hand, prizes and who they can expect to see on your stand.
Tell your clients to pre-register via our website www.aceexpo.com.au and save $20.
Get your sales team to each call their top ten Victorian based prospects. Make an appointment for them to come to your stand and don't forget to confirm by email.
1 week out from ACE 2009
Make sure all the staff on your stand know what your company's objectives are at ACE 2009. It makes it easier for them when they know what's expected.
Make new business your main objective and ensure all the team know that's the goal. It could be new prospective company in the market for your products or new decision makers from existing clients. Best of all it could be a new sale.
Make sure you can collect the visitors contact details, the level of interest in you products and when is the best time to follow them up.
For more information on the exhibition industry, please visit the Exhibition and Event Association of Australasia (EEAA) website: www.eeaa.com.au